The academic roots of the Gear Up model can be found in Harvard University and Stanford University, and the book is already in use at Stanford and in the Stockholm School of Economics MBA program.
What makes some business ideas flourish while others whither and die? What components should you focus on when defining a new idea or sharpening an existing one? What is the single, most important element that absolutely must work for a business to succeed? (careful — that Was a trick question!)